Challenge
Unilever operates one of the most expansive brand portfolios in the world, spanning categories, cultures, and markets. Managing that scale requires more than design support. It requires systems.
With constant product innovation and global campaign rollouts, Unilever needed a creative partner capable of handling high volume output while preserving brand cohesion and strategic clarity.
Digital experiences had to reflect both corporate purpose and individual brand identity without fragmentation.
Approach
Our Creative Brand Workshop established alignment across stakeholders and regions. We clarified messaging hierarchies, defined digital standards, and built scalable frameworks to support ongoing growth.
For an organization of this size, structure creates freedom. By implementing modular design systems and consistent interaction patterns, we enabled flexibility without sacrificing cohesion.
Every decision balanced global consistency with local adaptability.
Solution
We supported Unilever through scalable digital systems, campaign execution, and brand consistent platform design.
Bold illustration, confident typography, and disciplined content architecture ensured that corporate storytelling and brand level messaging worked together instead of competing.
The result was a cohesive digital ecosystem built to support continuous growth, innovation, and global impact.
Explore More Work
See how we turn complexity into clarity across brands, products, and platforms.
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* Please note none of the work on mattwes.com was not done under Fermented Pixels LLC
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