Fermented Pixels is an independent strategy, brand, experience, and transformation consultancy that helps organizations solve complex business challenges through thoughtful design, technology, and innovation. We partner with organizations to create meaningful products, modernize digital experiences, strengthen brands, and deliver measurable business outcomes.
Since 2018, we’ve worked directly with clients while also partnering with agencies, consultancies, technology firms, and specialized teams to support initiatives ranging from focused engagements to enterprise-scale transformation programs. Our approach combines strategic thinking, human-centered design, emerging technologies, and collaborative execution to help organizations navigate complexity with confidence.
Every successful organization eventually encounters complexity. Markets evolve. Customer expectations shift. Technology advances. Products grow. Teams expand. The organizations that thrive aren’t necessarily the biggest or the fastest. They’re the ones that create clarity from complexity and make better decisions over time.
That belief shapes everything we do. Rather than treating strategy, branding, user experience, technology, and AI as separate disciplines, we view them as connected parts of a larger business ecosystem. The best outcomes happen when they work together.
Our work spans business strategy, digital strategy, research, customer insights, branding, identity systems, UX design, product design, service design, information architecture, design systems, AI integration, digital transformation, customer experience, enterprise modernization, and ongoing optimization.
Whether defining a new market position, designing enterprise software, modernizing legacy platforms, launching digital products, or helping organizations adopt AI responsibly, our focus remains the same: solving meaningful problems that create measurable business value.
Our leadership brings more than two decades of experience leading creative, product, and digital initiatives across startups, mid-market organizations, Fortune 500 companies, government agencies, healthcare organizations, financial institutions, higher education, manufacturing, hospitality, retail, nonprofit organizations, and technology companies.
Throughout that experience, we’ve contributed to initiatives involving organizations such as Microsoft, Motorola, IBM, NYPD, Planned Parenthood, dsm-firmenich, Kingsway Financial, Vint & York, and numerous emerging businesses, collaborating with multidisciplinary teams to deliver products, platforms, and digital experiences at scale.
Every industry presents unique challenges, but many of the underlying problems are remarkably similar. We’ve supported organizations across technology, SaaS, AI, financial services, wealth management, healthcare, life sciences, government, public safety, manufacturing, education, legal, nonprofit, hospitality, luxury retail, consumer products, and professional services.
Working across industries allows us to recognize patterns, transfer successful ideas between sectors, and bring fresh perspectives to complex business challenges.
Every engagement begins with understanding. We invest time learning about your organization, customers, stakeholders, business objectives, and operational realities before recommending solutions. Research informs strategy. Strategy guides design. Design enables technology. Technology supports business outcomes.
We believe the strongest partnerships are collaborative. Sometimes we lead initiatives from discovery through delivery. Other times we integrate with internal teams, agencies, consultancies, or technology partners to provide specialized expertise exactly where it’s needed.
Artificial intelligence is reshaping how organizations operate, communicate, design, and innovate. Rather than viewing AI as a standalone service, we help organizations identify where it creates meaningful value across strategy, branding, customer experience, operations, and digital products. Our focus is always on practical implementation that improves outcomes while keeping people at the center of the experience.
We work with ambitious organizations that value thoughtful strategy, exceptional design, and measurable business results. Whether supporting a startup preparing for growth or partnering on enterprise-scale transformation initiatives, our role remains consistent: simplify complexity, create clarity, and help organizations move forward with confidence.
Great organizations are built through better decisions. We bring together strategy, brand, experience, technology, and AI to help organizations navigate change, strengthen customer relationships, and create solutions designed for long-term success.
We understand what matters. Performance. Growth. ROI.
We design and build brands, digital products, and customer experiences that simplify complexity, strengthen engagement, and drive measurable business results.
75%
of users“ 75 percent of users judge a company’s credibility based on its website design. ”
Standford University.
61%
of users“ 61 percent of users will not return to a mobile site after a poor experience, and 40 percent will visit a competitor instead. ”
95%
of users“ 95 percent of users say user experience is the most important factor when visiting a website. ”
Econsultancy.

“ A well-designed user interface can increase conversion rates up to 200 percent. Strong UX strategy can drive gains up to 400 percent. ”
Forrester Research
94%
of users“ The first impression users have of a website or product are as much as 94 percent design related. ”
Northumbria and Sheffield Universities
mattwes.com
* Please note none of the work on mattwes.com was not done under Fermented Pixels LLC