Challenge
The guys at Farmfolio have a lot of complex moving parts but needed their website to be simple for customers to understand and have a connection with.
Part marketplace, part investment platform, with video, and map integrations, their site needed to pack a lot of info while also selling the value of their service.
The design was going to be a key element to success.
Approach
In order to properly place the different elements to their website and create an approachable brand, Farmfolio did two things.
First, they went through our Creative Brand Workshop. This served as the foundation of their business identity. It nailed down the value they were offering and how to say it visually.
Second, they took the time to consider two different design paths and communicated clearly the revisions needed. With a few rounds of revisions and offering input from wireframes all the way to launch their design came to life.
Solution
One could get lost in learning about their business. Their concept and the amount of moving parts transnationally are vast. Yet, with some time all of these elements are explained with efficiency.
Their site is packed with resources and knowledge without being overwhelming to a prospective client.
Since launch Farmfolio has nearly sold out of their assets and continues to grow.
Check it out.
More Work
Check out our further projects.
How Can We Help?
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Welcome to the portfolio of Fermented Pixels’ Chief Creative Officer
mattwes.com
* Please note none of the work on mattwes.com was not done under Fermented Pixels LLC
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