Challenge
Garret Motion wanted to combine its legacy of innovating turbocharge technology with embracing the new challenges of the day.
They needed a design and brand which spoke to customers of both performance gasoline engines and hybrid electric machines.
And as a publically traded company, they needed to organize a lot of brand material.
Approach
They took advantage of our Brand Workshop and clearly outlined a positioning strategy. They knew a ton about their client base, but could now express visually their value to them.
Next, they partnered with creative designers with technology acumen to A/B test their design. This allowed us to gather data for maximum efficiency.
Spending the time to get it right also meant creating a prototype before launch.
Solution
The solution speaks for itself. An organized design that represents the value Garret Motion offers in a simple way to understand.
Brand messaging and a digital presence that speaks elegance, performance, and ease of use highlights everything Garret Motion sets out to be.
If you’ve got a large-scale project, take a look at what’s possible with Garret Motion.
More Work
Check out our further projects.
How Can We Help?
Hit us up & we’ll hit you back shortly.
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* Please note none of the work on mattwes.com was not done under Fermented Pixels LLC
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